Coopetition and the social order of markets: a possible dialogue?

Abstract

In economic sociology, markets are understood to be embedded in the social network,
meaning that exchanges are subject to various factors, including norms, conventions,
values, institutional dynamics, and power relations. The construction of a social order in
markets refers to the coordination problems involving value, cooperation and competition
that must be resolved. This literature can be related to studies on coopetition in supply chain
management, which address legitimate business strategies involving cooperation among
competing firms within a market. Although coopetition acknowledges the influence of social
aspects in the dynamics it investigates, these aspects are approached in a fragmented and unsystematic
manner. In order to connect these topics, this study carried out a systematic review
and content analysis to identify the relationship between the social factors of coopetition in
supply chain management and the economic sociology regarding the social order of markets.
As a result, seven key factors were identified that can either contribute to or threaten the social
order of markets in contexts where coopetitive strategies are adopted. This analysis contributes
to the development of strategies aimed at market stabilization through the adoption
of coopetition in supply chain management.

JEL Classification: L1; L23; L24; L25; L6; M11; Z13.